How-to tips on white papers
and case studies, copywriting and
marketing with content
Click on any category to see articles on that topic:
Getting started with white papers
♥ White paper marketing tips ♥
White paper project management
Book reviews
- Crafting White Paper 2.0
- No Time Marketing [NEW]
- The White Paper Marketing Handbook
- Writing White Papers
Case study tips
- How to get customers to agree to a case study
- How to get the best bang from your case study
- How to write a customer story for beta software
- How many case studies are "enough?"
- How to use a case study in a white paper
- What's the difference between a white paper and a case study?
- Why are case studies so powerful?
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Copywriting tips
- 5 tips on writing better bullets
- 11 secrets of how to write effective copy
- How to write copy that gets double the response
- How to write for translation
- Why not use hype in a white paper?
- Why you should write in small bursts of time
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Taking the leap into white papers?
Get off on the right foot
with these helpful articles:
• White Paper FAQ
(Frequently Asked Questions)
• How to generate leads with a white paper: tips from TechTarget
• How to pick the perfect flavor for your next white paper: a 15-page special report
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Marketing with content
- An idea-generating machine
- Content marketing 101
- How I sold $20 million of software
- Tips on marketing with content
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Technology tips for writers
- How to record white paper interviews [NEW]
- How to write a white paper with Google Docs
- Tips on using voice recognition [NEW]
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White paper design
- Affordable graphics for a white paper
- Designers: how NOT to format a white paper
- White paper makeover: Make every page count
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White paper marketing tips ♥
- Does your company need a white paper?
- Free places to publish a white paper
- How many white papers are "enough?"
- How to generate leads with a white paper: tips from TechTarget
- How to make an effective call to action [NEW]
- Six deadly diseases of white papers
- Six more deadly diseases of white papers
- Six success factors for white papers
- Video and slideshare white papers: Do they work?
- What is a white paper, anyway?
- What's the difference between a white paper
and a case study? - What's the difference between a white paper and a blog post? [NEW]
- When is a white paper NOT a white paper?
- White paper success story: Vircom
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White paper planning
- What is a white paper, anyway?
- How to pick the perfect flavor for your next white paper: a 15-page special report
- How to plan a modern white paper
- How to plan a numbered list
- How to plan a product backgrounder
- How to structure a modern white paper
1: Frame with a nasty problem
2: Demolish the competition
3: Recommend a generic solution
4: Include a buyer's guide
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White paper project management
- For best results, don't rush a white paper
- Four wild beasts that white paper writers must tame
- Let the writers write
- Must-do #1: Hold a kickoff call
- Must-do #2: Create an executive summary
- Must-do #3: Wrap up the project properly
- Six success factors for white papers
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White paper writing tips ♥
- Footnotes for white papers 101 [NEW]
- How to "clone" a white paper for multiple audiences
- How to create a white paper style guide
- How to evaluate white paper sources
- How to generate leads with a white paper:
tips from TechTarget - How to make an effective call to action [NEW]
- How to pick the perfect flavor for your white paper: a 15-page special report
- How to record white paper interviews [NEW]
- How to refresh a white paper
- How to tell a story [NEW]
- How to use a case study in a white paper
- How to write a white paper as tips
- How to write a white paper for multiple audiences
- How to write a white paper by the numbers
- How to write a white paper for translation
- How to write a white paper title
- Know your audience for a white paper
- Six deadly diseases of white papers
- Six more deadly diseases of white papers
- Tips on interviewing executives [NEW]
- Video and slideshare white papers: Do they work?
- What is a white paper, anyway?
- What's the difference between a white paper and a blog post? [NEW]
- What's the difference between a white paper
and a case study? - When is a white paper NOT a white paper?
- White paper success story: Vircom
- Why not use hype in a white paper?
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For white paper writers only
- Writers: Five strategies for finding white paper clients [NEW]
- Writers: How to find clients who need white papers
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Web editors and online publishers
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Just let me know by e-mailing me atgordon@thatwhitepaperguy.com. And please include the following blurb at the end of the article:
"That White Paper Guy" is Gordon Graham, an award-winning writer who has worked on 150+ white papers. For more tips and advice on white papers, visit www.thatwhitepaperguy.com.
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