That White Paper Guy's Fees
How much does it cost for a white paper writer?
According to the latest industry survey* you need $5,000 to $7,000 to hire an experienced white paper writer.
Yes, that's a lot of money. And sure, you can find a writer for less. But can you afford to?
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An effective white paper will generate top-quality leads... cement your industry leadership... So hiring the right writer is a smart investment in your company's future.
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After working on 150+ white papers, I've learned how to put together a highly compelling document.
You can benefit from my years of experience...
as I follow the best practices of white paper marketing...
deliver a document far better than "industry standard"...
and even help you with powerful social media marketing...
so your next white paper will get noticed, and get results.
Click on any service below to see more details.
- Creating your next white paper
- Social media marketing package
- Writing your case studies
- Coaching on your next white paper
♦ Creating your next white paper
You're in good hands with my 12-step process for creating a successful white paper,
field-tested with 150+ white papers for clients like Google, Oracle and Rackspace.
Fee: $5,000 up to 7 pages; $7,000 up to 12 pages
(not including cover)
Deliverables:
- White paper kickoff notes
- Draft Executive Summary for your comments
- Top-quality text with tables, pull quotes and footnotes
- Business-quality graphics
- Business-quality page design in Word
- Revisions to incorporate your comments
(generally 2-3) - Complete bundle of all sources
Graphic design option: Professional design available for additional fee
Turnaround: Now booking for March 2012
Call (705) 842-2428 Eastern
or e-mail me to discuss your project
Terms: 1/2 paid in advance, remainder on final delivery
Guarantee: Your satisfaction is guaranteed.
♦ Social media marketing package
Get everything you need to start promoting your new white paper through social media, the blogosphere and the press.
Somebody's got to write all this, why not get it from the person who knows your white paper best?
Fee: $500
Deliverables: A complete package designed to build buzz and increase downloads, including:
- 500-word blog post
- A week's worth of Tweets (6)
- 1-page press release
- Abstract for your Downloads page OR
Turnaround: Delivered with your final white paper
Terms: Due on delivery
Guarantee: Your satisfaction is guaranteed.
♦ Writing your next case studies
Nothing is as powerful as an extended testimonial from a happy customer.
I've written hundreds for clients like Autodesk, Google and Intuit.
Just point me at your client, and get magazine-quality stories with minimal time and effort from your team.
Fee: $3,750 for two case studies, $5,000 for three, 800 to 1,200 words each
Deliverables:
- Transcript of client interview
- MP3 of client interview
- Magazine-quality story with quotes and application snapshot
- Revisions to incorporate comments
(generally 2)
Approvals: You handle client approvals, and I incorporate their comments
Graphic design option: Professional design available for additional fee
Turnaround: Now booking for March 2012
Call (705) 842-2428 Eastern
or e-mail me to discuss your project
Terms: 1/2 paid in advance, remainder on final delivery
Guarantee: Your satisfaction is guaranteed.
♦ Coaching on your next white paper
Need help starting or finishing a white paper? I can guide you step-by-step to complete a professional white paper.
Process: Tailored to your requirements, such as phone consultations, e-mails, answers to your questions, comments on your drafts
Deliverables: Tailored to your requirements
Turnaround: Call (705) 842-2428 Eastern
or e-mail me to check my availability
Guarantee: Your satisfaction is guaranteed.
Note: Coaching is not for everyone. I only coach those I believe have the writing experience and the committment to truly benefit from our time together.
