How to write a Case study & white paper that gets result.
Gordon Graham - White paper, case study, technology writer That White paper guy is Gordon Graham, an award winning writer with 25 years in technology. He can help you build your white papers on facts, not fluff.. and start getting the results you need today

Testimonials

Gordon Graham has written for technology firms for more than 30 years... and won plenty of awards doing it. But awards don't mean much unless clients get results. Here's what a few recent clients are saying.
 

 



    

On a white paper that describes best practices for colleges and universities doing online course evaluations:

"This paper turned out just great; exactly like I was hoping it would.

"I can hardly believe this is only our first round.

"Thank you for such a great white paper, I can't wait to publish it!

Samer Saab, President, eXplorance, Montreal



    


On a white paper about how to find and keep an audience for a virtual world aimed at kids:

"Our first white paper turned out bigger and better than we ever expected. And doing it was easier than expected, too!

"Working with you was a breeze.

"You understood what we were trying to achieve, and helped us achieve it with a thoroughly professional white paper."

David Holifield, President, interFUEL interactive, Ventura, CA



    

On a white paper that explains the business benefits for retailers to market to new residents:

"We've had nothing but positive response to this white paper. We've been told that it's the strongest marketing piece we have, because it's so factual.

"We especially liked the way you tracked down some hard-to-find research, and developed the charts that tell the story at a glance. Let's keep in touch."

Jay Siff, CEO, Moving Targets, Perkaskie, PA



    

On a white paper that explains a unique software instrumentation technology:

"I just wanted to tell you how pleased I am with the way this white paper came out.

"I know it was a difficult one, but you did a spectacular job... taking very technical information and delivering it in an easy-to-understand way that is completely appropriate for the target audience.

"Thanks again: it was a real pleasure working with you."

Judy Schramm, Marketing Consultant,
JMR Consulting, Alexandria, VA


    

On a white paper for a network appliance, after completing all the research in a one-day site visit:

"We couldn't be happier with the results!

"It was like you'd been sitting with us for a whole year while we did our planning, instead of just one day. You grasped exactly the message we wanted to send our dealers.

"Everything you did is solid and bang-on!"

Laura Kittner, Marketing Manager, Multi-Laser Solutions, Brockville, ON



    

On editing more than a dozen white papers and application stories on machine vision:

"While refreshing our Web site, we realized many pieces written by our technical people needed polishing up.

"Thanks for handling the job with speed and precision. You tightened up the copy, and found numerous glitches that had crept into those documents. And you hit your estimated time and fee right on."

Kirk Petersen, Director, Marketing & Communications for Coreco Imaging (now Dalsa), Montreal


    


On a booklet-style white paper for a wireless data capture vendor:

"This is a must read for companies failing to get the most out of their ERP system.

"It gets right to the heart of explaining how bar code technology can help companies get or maintain a competitive edge."

Larry Roberts, President of the AIM USA trade association




    


On a white paper that explained the need for using wireless middleware with Oracle Applications:

"Gordon Graham worked on a white paper for Connectware in 1997 when he was the company's VP of Marketing.

"It got results and saved our sales force a lot of time. And it went on to win an award from the Society for Technical Communication.

"Gordon was our secret weapon for creating marketing materials that got results!"

Normand Pigeon, President, AppsGo, Montreal


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