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Working with a draft white paper that you write in-house, I can:
Suggest a more dynamic title
Add an executive summary
Make the text more crisp and clear
Provide professional illustrations
Support your assumptions with additional research
Eliminate jargon, buzzwords, and hype
Improve the readability, with measurable results
Save time and $$$ compared to me writing it for you.
After 18 years of editing award-winning newsletters,
plus a gig as a big-city newspaper editor, I know how to fix a weak story...
and make a good one even stronger.
If you're looking for help with your next white paper,
drop me an email to
Gordon@ThatWhitePaperGuy.com.
There's never any charge to discuss your project, or ask for a quotation.
Working as a "tag team" is the most cost-effective way to create a white paper that get results.
I've found two approaches that work best.
1. When you haven't started yet:
Your people quickly turn out a first draft to describe the technology they know better than
anyone else. They produce an initial "brain dump" without worrying about polishing or formatting.
Then I refine that first draft with everything it takes to turn out a finished,
persuasive white paper. For this approach, I charge my hourly rate of US$90.
2. When you already have a first draft:
You hire me to do a White Paper Checkup
for a fixed fee of US$447. We review my recommendations, and you decide exactly which of my
recommendations to implement. I revise your white paper for an estimated fee, based on my
hourly rate.
In either case, the result is the same: a professional white paper
finished and ready for you to distribute... for far less than you would pay
me—or anyone else—to write it from scratch.
Of course, your satisfaction is guaranteed:
you must be happy with your white paper, or I'll rework it based on your feedback,
at no extra cost.
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