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I've also published close to 1,000 magazine articles that explain technology
to everyone from accountants to woodworkers. Not to mention dozens of technical manuals
about various software, hardware and systems.
Since 1985, I've won more than a dozen awards for technical
and marketing writing from the Society for Technical Communication (STC).
I'm also the editor of
www.SoftwareCEO.com, the world's largest online community of software executives.
We get more than 200,000 visitors a month. Every week I interview CEOs to uncover the secrets of their success,
then share their experiences in detailed case studies.
Writing skills are one thing.
What about understanding the pressures that drive every marketing manager in "the real world"?
Good news. Unlike most white paper writers, I have first-hand experience as a marketing executive.
I served as VP Marketing for a wireless hardware/software vendor,
where I helped build revenues from $250,000 to $14 million in just three years.
I did this, in part, by sponsoring white papers and case studies that helped us "eat the lunch" of larger competitors.
It's a fact: White papers drive technology sales worth billions of dollars a year.
But most white papers writers are not nearly as persuasive as they could be.
The Web is awash with unconvincing "white papers" that are not generating an acceptable ROI for their sponsors.
Since 2001, I've done research, written articles,
and given passionate presentations on how technology vendors can make their white papers better.
And to help explain white papers to everyone,
I created the very first online FAQ devoted to white papers.
I'll draw on all this background to help your technology firm generate a better return on your next white paper.
So whether you need an all-new white paper written from scratch, or an existing draft reviewed or revised,
I am "that white paper guy" for you.
To start getting the results you need now, call me at (705) 842-2428 Eastern
or drop me an e-mail
to talk about your next white paper project.
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