The bottom line on your budget

To be realistic, you need $5,000 to hire an experienced writer to do an effective white paper for you.

Sure, that's a lot of money. And sure, you can find a writer for less.

But can you really afford the gamble?

An effective white paper will generate leads, cement your leadership, and pull in sales... sales you might never see without it.

Think of this as an investment in success.

For a budget of $5,000 I will research your white paper from scratch...

... follow all the best practices of the trade, backed up by 30 years of experience...

... and deliver a finished document far better than "industry standard."

And since I charge a flat fee, you won't have to worry about nickel-and-dime negotiations.

Most people think that's fair. More details below. 

Writing an all-new white paper
 

Text-only fee: $5,000 up to 10 pages

Full production fee: $6,000 up to 10 pages for text, design, illustrations, and finished PDF

Longer projects: not recommended, but call me at (705) 842-2428 Eastern to discuss

Deliverables: outline or Executive Summary; three drafts of top-quality text; three drafts of magazine-quality design and graphics (full production); final PDF tagged with SEO keywords ready to distribute (full production)

Turnaround: now booking for December 2008-January 2009, call (705) 842-2428 Eastern or e-mail me to discuss your project

Terms: 1/2 paid in advance, remainder on final delivery or after 45 days without comments

Guarantee: your satisfaction is guaranteed, or I will rework based on your feedback.

Revising a draft white paper
 

Minimum text-only fee: $2,500 includes initial consulting and text up to 12 pages

Minimum full production fee: $3,000 includes initial consulting, text, design, illustrations, and final PDF

Deliverables: project plan; two drafts of revised text; two drafts of magazine-quality design and graphics (full production); final PDF tagged with SEO keywords ready to distribute (full production)

Terms: 1/2 paid in advance, remainder payable on final delivery

Turnaround: now booking for December 2008-January 2009, call (705) 842-2428 Eastern or e-mail me to discuss your project

Guarantee: your satisfaction is guaranteed.

Reviewing a draft white paper
 

Fee: US$497 for up to 12 pages

Deliverables: detailed report, often as long as the original paper; quick summary of all recommendations; fixed-price quote to implement my suggestions

Terms: paid in advance

Turnaround: now booking for December 2008-January 2009, call (705) 842-2428 Eastern or e-mail me to check my availability

Guarantee: your satisfaction is guaranteed, or your money refunded.

Writing technology case studies (customer stories)
 

Text-only fee: $3,000 for two stories

Full production fee: $$ call $$ (705) 842-2428 Eastern to discuss

Deliverables: three drafts of magazine-quality text, until accepted by you and your customer; MP3 and transcript of customer interview;
design, illustration, stock photography, finished PDF tagged with SEO keywords ready to distribute (full production)

Text-only fee: $3,000 for two stories

Terms: 1/2 paid in advance, remainder payable on final delivery

Turnaround: now booking for December 2008-January 2009, call (705) 842-2428 Eastern or e-mail me to discuss your project

Guarantee: your satisfaction is guaranteed, or I will rework based on your feedback.