A White Paper Checkup:
just what the doctor ordered

Do you have an old white paper on life support?

A new draft you're not sure is strong enough to make it?

A white paper that's not attracting any leads, or persuading any prospects?

Could you use a "reality check" of your latest white paper against industry best practices, done by a seasoned journalist/editor?

Maybe it's time to bring your white paper in for a checkup.

In my "white paper testing lab" I will diagnose what's wrong with your document. Then I'll prescribe exactly how to clear up what's ailing it: anything from a quick facelift to some radical surgery.

And I'll give you the news in a detailed multi-page report, including:

Test results for the 12 deadly diseases that make white papers feeble

Readability scores showing how easy—or hard—your document is to understand

Frank analysis of your paper's strengths and weaknesses

My personal prescription for how to get your white paper back on its feet.

Each report is a custom diagnosis done just for you. Each one is packed with practical suggestions and no-nonsense advice on how to shape up your white paper, based on my 25 years experience as a technology writer.

My personal guarantee

After you read my White Paper Checkup for your document...

if you're not convinced that my diagnosis is accurate...

if you're not certain that my suggestions will dramatically improve the effectiveness of your white paper...

I will cheerfully refund your money (that's never happened yet.)